At Pacific Blue Cross/BC Life, we believe effective leadership occurs at every level of our organization. Our most senior leaders have established a solid foundation of excellence that each of us aspires to achieve.
John Crawford FCPA, FCA
President & CEO
John Crawford has been a part of the Pacific Blue Cross family for three decades and has been instrumental in continuously improving financial systems and business processes to enable Pacific Blue Cross to serve the health care needs of British Columbians. Prior to being named the fifth President and Chief Executive Officer of Pacific Blue Cross in August of 2018, John served as interim President and CEO for nine months. John was also the Chief Financial Officer and has overseen tremendous growth in the organization throughout his tenure.
John qualified as a Chartered Accountant in Scotland and is also a Certified Fraud Examiner and holds an ICD.D designation from the Institute of Corporate Directors. In 2015, John was honoured with a fellowship by the Institute of Chartered Accountants of British Columbia. The fellowship (FCA) designation is awarded to chartered accountants for their contributions to the community and service to the profession. Prior to joining Pacific Blue Cross, John worked in the accounting profession and in industry in Prince George.
John is deeply involved in the Canadian insurance industry. He has served on various Canadian Health and Insurance Association committees since 2007 and has been on the board of the Canadian Drug Insurance Pooling Corporation since 2012. He also serves as Audit Chair and Director on a $4 billion real estate fund and is currently chair of Cooperators BC Region Committee. He continues his support for the Accounting profession and is currently chair of the Discipline Tribunal Panel for CPABC.
Highly active in the community, John has served as master tally of the BC Children’s Miracle Network Telethon (Miracle Weekend) since 1988 and is a past chair of the Burnaby Family Life Institute. He is also the local contact for the Institute of Chartered Accountants of Scotland, with more than 50 members in BC. Known for his community spirit and outstanding contributions to the Canadian insurance industry, John also dedicates significant time to volunteering. In recognition of his philanthropy and professional success, the 2018 BC CFO Awards, presented by the Chartered Professional Accountants of BC and Business in Vancouver, recently honoured John with their first Lifetime Achievement Award.
John was born and raised on the west coast of Scotland. After immigrating to Canada in 1979, he and his wife began raising their family in Prince George before moving to Vancouver. When he is not working, John enjoys travelling and walking his chocolate lab Maple.
Last updated Aug 28, 2018
Sr. Vice President, People & Culture
Rob brings more than 20 years of experience to his role in providing strategy innovation and direction as Sr. Vice President, People & Culture. With extensive knowledge of private and public health care in Canada, Rob leads the organization in best practices for team management, recruitment and labour relations.
Through progressively more senior roles at Pacific Blue Cross, Rob has developed a deep understanding of organizational culture and leading workforces through transformational change. As Director of Claims Services, he led the organization’s largest department through the modernization of claims technology. Using Lean Methodology, as Director of Group Services Transformation he inspired group services employees to design efficiencies that reduced plan onboarding time by 50%.
Rob is an active member of the Canadian Life and Health Insurance Association (CLHIA), a Director of Burnaby Family Life, a Director at Pain BC, as well as a Vice-Chair of the Executive Committee for the Greater Vancouver Board of Trade’s Advisory Committee of the Diversity and Inclusion Leadership Council.
Last Updated September 9, 2020
Glen Copping P.Eng, CPA
Sr. Vice President and Chief Financial & Investment Officer
Glen joined Pacific Blue Cross in March, 2019, as Senior Vice President and Chief Financial & Investment Officer, the next step in a career that includes Senior Leadership roles in Fortune 500 companies across the U.S., Canada and Europe.
After operating in various financial roles, Glen joined Microsoft in 2002 and held a number of positions including Senior Director of Finance, Manufacturing Supply Chain and Information Services, where he was responsible for transforming legacy processes to the best-in-class manufacturing and distribution information systems to support expanding plants, logistics and distribution worldwide. In 2013, Glen joined Vancouver Coastal Health as Chief Financial Officer and Vice President Systems Development and Performance, providing financial and strategic leadership and governance.
Glen’s background in finance and strategic leadership, combined with his experience with Vancouver Coastal Health provides a unique skill set to serve Pacific Blue Cross, our Employees and our Members.
Glen holds a BASc in Mechanical Engineering from The University of British Columbia, an MBA from Simon Fraser University, as well as the following professional designations: Professional Engineer (BC) and CPA (USA). Outside of work, Glen enjoys the outdoors, including skiing in the back country, mountain biking and water sports.
Last updated March 29, 2019
Sr. Vice President, General Counsel & Corporate Secretary
Allison joined Pacific Blue Cross in April, 2019, as Senior Vice President, General Counsel and Corporate Secretary. Originally from the East Coast, Allison brings close to 20 years of experience in the insurance industry.
Allison began her career at the Atlantic Canadian law firm Stewart McKelvey as a lawyer in the Litigation Group, with a particular focus on insurance litigation. In 2011, Allison first joined the Blue Cross organization when she became the Director of Legal Services, Chief Compliance Officer, and Corporate Secretary at Blue Cross Life. In this role, she was responsible for providing legal support and guidance on corporate commercial, governance and regulatory law issues to the company, as well as delivering legal services to the company’s largest distributor, Medavie Blue Cross.
Since having relocated to British Columbia and prior to joining Pacific Blue Cross, Allison also gained some valuable experience in the financial services sector while working for the federal credit union, Coast Capital Savings.
Allison holds a BA, Honours, from Mount Allison University and a LLB from Université de Moncton. She is a member of the BC Law Society, the NB Law Society, and the Canadian Bar Association.
Allison has served as a board director for the Make-A-Wish Atlantic Provinces Canada and the Capitol Theatre Foundation.
Last updated October 30, 2019
Sr. Vice President, Chief Operating Officer
With over 40 years in the industry, Leza Muir has become a knowledgeable resource on private and public health care in Canada. Leza is committed to exploring better ways to serve the health needs of Canadians through cost-effective health care management. This includes researching and implementing various business and technological strategies that complement and enhance the delivery of health care solutions from the private payer perspective.
Leza’s wealth of knowledge comes from devoting her entire career to health care. Starting from within the ranks of the Medical Services Association, Leza has provided strategic innovation and direction in several positions, continually improving the patient experience throughout her rise to lead Pacific Blue Cross’ Health and Dental Claims division.
Leza holds positions on various national and provincial committees, including the Canadian Blue Cross National Benefits and Management Claims Committee, Leza’s community work includes her position as a director and Chair of Board of Governors of the Burnaby Board of Trade, a director and Vice Chair for Sharing our Future Foundation, a public representative on the College of Optometrists Quality Assurance Committee and also chairs the Governance and Nominations Committee, and is a public representative on the College of Pharmacists Discipline Committee.
Last updated October 5, 2020
Barry M. Rivelis
Sr. Vice President & Chief Strategy and Information Officer
Barry is the Senior Vice President and Chief Strategy and Information Officer of Pacific Blue Cross (PBC). In his current role, Barry is accountable for strategy and planning, analytics, merger, acquisition and integration, enterprise governance (including the Program Management Office) and information system operations.
Prior to joining PBC, Barry was the Chief Information Officer of the Provincial Health Services Authority (PHSA), Vancouver Coastal Health and Providence Health Care and before that, Vice President of TELUS Corporation where he was instrumental in the creation of TELUS Health.
Prior to joining TELUS, Barry was a Vice President of Cap Gemini in Vancouver and a partner with Ernst & Young in Toronto where he was appointed, in 1999, one of the youngest partners in the Canadian firm's history.
Barry is a Board Director of the Royal Canadian Mint and a Member of the Honourary Governors’ Council of the Vancouver Foundation. He is also a Member of the Information Technology Advisory Council of the University of British Columbia. He is a past Board Director of the Vancouver Foundation and the Canadian Chamber of Commerce. In 2019, Barry was chosen as Business in Vancouver’s Chief Information Officer of the Year.
Barry holds a Bachelor of Arts (Hons) from York University and an MBA from the Schulich School of Business.
Last Updated May 6, 2020
Sr. Vice-President, Chief Revenue Officer & Chief Operating Officer, BC Life
As Senior Vice-President and Chief Revenue Officer of Pacific Blue Cross, Heidi’s role is to drive profitable growth and innovation for the organization. She is responsible for all revenue lines, spanning across both group and individual products. Heidi also spearheads strategy and execution for product development, innovation, and marketing, as well as overseeing three operational teams. Heidi is the Chief Operating Officer of BC Life, Pacific Blue Cross’ Work & Wellness division, and leads our dedicated service teams in Individual Products and Group Business.
Prior to moving to British Columbia, Heidi spent 14 years as a marketing leader with packaged goods giant Unilever NV, where she managed world-class consumer brands such as Dove, Knorr, and Becel, on a local, regional and global basis. Her international experience is complemented by her knowledge of local markets here in BC, where Heidi moved into financial services and member associations. Heidi was previously Senior Vice President and Chief Marketing Officer for the British Columbia Automobile Association (BCAA), overseeing the Membership and Insurance portfolios.
Heidi speaks three languages and holds a Bachelor of Commerce from McGill University and a Master of Arts in European Studies from Katholieke Universiteit Leuven in Belgium.
When away from the office, Heidi supports her community as a Board Director at the YMCA of Greater Vancouver. Heidi is also a member of the Board of Trade’s Women Leadership Council’s Policy Committee, and is a proud mentor to talented female leaders, including being a mentor in UBC’s Sauder School of Business MBA Mentor program.
Last Updated November 21, 2017