About Pacific Blue Cross

Pacific Blue Cross is a Health Benefits Society and British Columbia’s number one health benefits provider. Based in Burnaby, BC, the not-for-profit organization provides health, dental, life, disability and travel coverage for 1 in 3 British Columbians through group benefits and individual plans. As part of its mission to improve health and wellbeing for British Columbians, Pacific Blue Cross proactively supports charitable organizations across the province working to improve health outcomes.

Celebrating Success Together

Pacific Blue Cross is proud to be recognized regularly as we support healthy lives, employees and communities.

Pacific Blue Cross through the years

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Leadership & Governance

Mission, Vision and Values

We acknowledge that Pacific Blue Cross is in the province of British Columbia and is located on the traditional territories of many distinct First Nations with different cultures, languages and unique dialects. Please reflect, acknowledge and honour in your own way the First Nation land on which you live, work and play.

Diversity, Equity, and Inclusion

Pacific Blue Cross is committed to promoting and protecting diversity, equity and inclusion (DE&I) of its employees and members. As BC’s Health Benefits Society, we also understand that DE&I is a journey not a destination.

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In the Community

Our News

Our News

More Canadians are planning to travel in 2024 despite rising costs

Wednesday, Feb 21, 2024

The Blue Cross Travel Study reveals Canadians are eager to travel – and are finding creative and cost-efficient ways to do so.

Pacific Blue Cross teams up with BC Lions to tackle racism

Wednesday, Jan 24, 2024

Pacific Blue Cross proudly announces a partnership with the BC Lions Football Club in support of the Team Up To End Racism program

Walk with Pacific Blue Cross at the 2024 Vancouver Sun Run

Monday, Jan 15, 2024

Save 15% on registration with a member-exclusive discount.

Understanding Your Physiotherapy Benefits

Monday, Dec 11, 2023

We recognize the importance of physiotherapy and want to provide clarity on coverage for those that have access to this benefit.

Pacific Blue Cross recognized as a 2023 Top Insurance Employer

Tuesday, Dec 5, 2023

Insurance Business Canada named Pacific Blue Cross among Canada’s top insurance workplaces.

Pacific Blue Cross leadership recognized among BC’s most influential business leaders

Monday, Nov 6, 2023

Sarah Hoffman, president and CEO of Pacific Blue Cross (PBC), and Barry Rivelis, President of PBC Solutions, have been recognized on the BC500, a list of 500 individuals deemed to be the most influential business leaders in the province.

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