About Pacific Blue Cross
Pacific Blue Cross is a Health Benefits Society and British Columbia’s number one health benefits provider. Based in Burnaby, BC, the not-for-profit organization provides health, dental, life, disability and travel coverage for 1 in 3 British Columbians through group benefits and individual plans. As part of its mission to improve health and wellbeing for British Columbians, Pacific Blue Cross proactively supports charitable organizations across the province working to improve health outcomes.
Celebrating Success Together
Pacific Blue Cross is proud to be recognized regularly as we support healthy lives, employees and communities.
Pacific Blue Cross through the years
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Leadership & Governance
Mission, Vision and Values
We acknowledge that Pacific Blue Cross is in the province of British Columbia and is located on the traditional territories of many distinct First Nations with different cultures, languages and unique dialects. Please reflect, acknowledge and honour in your own way the First Nation land on which you live, work and play.
Diversity, Equity, and Inclusion
Pacific Blue Cross is committed to promoting and protecting diversity, equity and inclusion (DE&I) of its employees and members. As BC’s Health Benefits Society, we also understand that DE&I is a journey not a destination.
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Our News
Pacific Blue Cross Health Foundation supports First Nations-led initiative to improve pharmacy access in rural and remote BC
Tuesday, Aug 4, 2026A new feasibility study will explore how virtual pharmacy kiosks could bring care closer to home for First Nations communities across rural and remote BC.
Travelling soon? Here's what to know if your travel plans change
Thursday, Jul 30, 2026From flight updates to travel coverage, here's how to be prepared before you go.
Affected by wildfires? Here's what you need to know about your Pacific Blue Cross coverage.
Thursday, Jul 23, 2026Find answers to common questions about your Pacific Blue Cross coverage, including medications, travel insurance, disability benefits and more.
When every hour counts: Pacific Blue Cross helps BUSAR answer the call in Venezuela
Friday, Jul 17, 2026When disaster strikes, Burnaby Urban Search and Rescue volunteers may have as little as 12 hours to leave their jobs, say goodbye to their families and deploy. Pacific Blue Cross is proud to help make those missions possible.
Leadership that powers healthier businesses, employees and communities in BC and the Yukon
Tuesday, Jun 30, 2026Business in Vancouver's BC500 recognizes Pacific Blue Cross President and CEO Sarah Hoffman and PBC Solutions President and CEO Barry Rivelis among BC's most influential business leaders.
New Pacific Blue Cross platform powers the health of small business in BC and the Yukon, saving time and improving access to affordable employee benefits
Tuesday, Jun 16, 2026New digital platform simplifies quoting, onboarding and enrollment, helping small businesses attract and retain employees while spending less time on administration
