Pacific Blue Cross Health Foundation

Proudly supporting not-for-profit organizations in communities big and small—across all four corners of the province—that are striving to improve health and wellbeing for British Columbians.

Community Grants and Partnerships

Pacific Blue Cross allocates an annual endowment to our Health Foundation to support programs that are making a difference in communities where we live, work, and play. The Health Foundation Board, comprised of Directors from the Pacific Blue Cross Board and Pacific Blue Cross employees, meets three times a year to review funding applications.

Align with our mission

We fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and/or management of chronic disease.

Province-wide support

As BC’s Health Benefits Society, we welcome requests for funding from community organizations across the province.

Amplify your work

We can help spread the word about your project or organization through our website, to our members, and via our social media channels.

Available Funding Types

The Pacific Blue Cross Health Foundation provides three different types of project funding: Kick-Start Projects, Partner Program, and Major Investment. Please review each funding type to determine the most appropriate option for your program or project—and if your project has a specific start date, ensure you submit your proposal or application early.

In assessing funding applications, our Board members look for alignment with the Foundation’s mission and demonstrable impacts of the program or project. They’re also keen to receive submissions from areas of the province that are outside the Lower Mainland or Southern Vancouver Island.

The following are not eligible for funding: religious or sectarian organizations, political organizations, competitive sports teams, and contract fundraisers or lobbyists.

Kick-Start Projects

This fund is intended for one-time projects, start-up programs, equipment or materials that help to improve mental health and wellbeing or prevent and/or manage chronic disease. Grants can be up to $10,000.

The Foundation Board looks for opportunities in which grassroots support can have a meaningful impact.

Funding application deadlines:
May 17, 2021
November 23, 2021

How to apply:

  1. Review our Funding Criteria to ensure your project meets our requirements.
  2. Download and complete our Funding Application form 
  3. Follow the submission instructions on the form. You’ll be notified of the decision within a few weeks after the application deadline.

Partner Program

The Health Foundation chooses up to four new partnerships annually, providing funding to a maximum of $45,000 spread over three years.

A “partnership” is a project or program that can actively include Pacific Blue Cross. We look to our Partner Program projects for opportunities that may involve our staff, or that we can participate corporately, to add additional support through volunteer hours, assist with special events, etc.

Funding application deadline:
February 8, 2021

How to apply:

  1. Review our Funding Criteria to ensure your project meets our requirements.
  2. Send your funding proposal to with details about your project, including timeline, anticipated outcomes, amount of funding requested, and how Pacific Blue Cross can participate. You’ll be notified of the decision within a few weeks after the application deadline.

Major Investment

Occasionally, the Pacific Blue Cross Health Foundation Board considers larger multi-year initiatives, most often including capital campaigns. Funding is up to $100,000 and includes a multi-year agreement.

Funding application deadline:  February 8, 2021

How to apply:

  1. Review our Funding Criteria to ensure your project meets our requirements.
  2. Send your funding proposal to with details about your project, including timeline, anticipated outcomes, and amount of funding requested.

Health Foundation News

Health Foundation donates $100,000 to crisis lines across BC

Tuesday, Nov 17, 2020

New survey reveals that British Columbians are feeling anxious and stressed—even more so since COVID-19 hit—yet the majority of us don’t engage professional help.

Abbotsford epilepsy charity launches virtual art class during COVID-19

Monday, Oct 19, 2020

The Center for Epilepsy and Seizure Education is hosting virtual art classes for people living with epilepsy across BC, where the aim is to improve communication, concentration, reduce feelings of isolation and increase self-esteem and confidence.

Pacific Blue Cross Health Foundation supports “Lend an Ear” hearing aid loan program

Thursday, Oct 24, 2019

Did you know that one in 10 Canadians is impacted by some degree of hearing loss? That number increases for people aged 65 and older, with more than 50% experiencing some degree of hearing loss.

Donation supports new mental health care centre

Tuesday, Oct 9, 2018

Pacific Blue Cross Health Foundation donated $100,000 toward a new state-of-the-art mental health and substance use wellness centre in BC.

MOVE Adapted Fitness receives $10,000 from PBC Health Foundation

Monday, Jul 16, 2018

The Pacific Blue Cross Health Foundation is proud to support Victoria’s MOVE Adapted Fitness with a donation of $10,000

Pacific Blue Cross helps recognize BC’s Health Care Heroes

Thursday, Jun 28, 2018

The annual BC Health Care Awards recognize the best in BC’s publicly-funded health care community...

More Articles

Frequently Asked Questions

  1. What’s the difference between a Major Investment and the Partner Program?

    There are two key differences between a Major Investment and the Partner Program: the amount of funding and the time frame for that funding. Major investments tend to be donations to capital campaigns and longer in duration.

    In addition, Partner Programs look for opportunities to include Pacific Blue Cross, i.e. staff volunteering.

  2. Can we apply for funding at any time of the year?

    Yes. However, the Foundation Board will only review Kick Start applications twice per year and Partner Program applications once per year so please ensure you’re aware of the application dates.

  3. Can we apply for funding under more than one category or submit more than one application at a time?

    Yes. We do not penalize you for submitting funding requests in multiple categories, but the Foundation Board will not approve funding for more than one application for the same organization.

  4. What program or project expenses are eligible for funding?

    Eligible program or project expenses include operating costs directly associated with the proposal, which must be itemized in the proposal.

    Capital investment requests may be considered for new equipment, infrastructure buildings, networks or renovations that directly support the wellbeing of the recipients of community organization.

    Partnership requests have a few other requirements:

    • The program or project must have defined and measured outcome.
    • To be eligible applicants will need to submit a project budget, indicate a strong likelihood of successfully launching the proposed project (indicating other funders), submit a measurement plan for projects supporting clear objectives and expected outcomes, and agree to adhere to the terms and conditions of the Foundation.
  5. Are there any program or project expenses that are ineligible for funding?

    Programs or projects that do not have a BC footprint and do not focus on chronic disease or mental health will not be considered for funding. The Foundation does not fund core business operations, including current operating costs such as office rents, salaries, and wages.

    Ineligible program or project expenses include:

    • Requests for in-kind donations such as travel insurance.
    • Auction items, door prizes or giveaways.
    • Endowments to community foundations.
    • Goodwill advertising, travel expenses or events outside of BC.
    • Retroactive requests, debt reduction, fundraising or business funding.

    The Board may review and provide exceptions in certain circumstances, which may include:

    • Wages of core staff that are dedicated to a recruitment initiative to train volunteers that are the main service delivery agents.
    • Facilitator wages for the period their program delivery
    • Reasonable honorariums for speakers or volunteers where these are the smaller part of an event cost.
  6. Are there any programs or projects for which the Foundation will not approve funding?

    The Foundation will not sponsor luncheons, conferences, or golf tournaments. Funding for galas is generally not provided; however, an exception may be made if the gala event advances the Foundation’s objectives.

  7. Can we apply again if we were previously denied funding?

    Yes. If your application has been denied in a given year you can apply again in that same year. Sometimes organizations will reapply for a different program or project, or they’ll refine the original application to try and improve the request, or they come back to us with a request for a smaller funding amount.

  8. Can we apply for new funding if we’ve previously received Foundation funding?

    Yes. However, the Foundation will not provide additional funding to an organization that has already received Foundation funding during that same calendar year and will not normally provide funding in the following year(s) unless it’s been approved as part of a multi-year agreement.

    There may be exceptions to this policy. Funding may be considered if the applicant can demonstrate that the program’s high value should be immediately replicated or if the organization has an innovative new initiative that is significantly different from the previous initiative.

  9. Is there any other information you need to help with the funding application?

    Whether you’re applying for Kick Start, Partner Program or Major Investment funding, we would appreciate learning how you will acknowledge the Pacific Blue Cross Health Foundation’s donation.

    In addition, the Pacific Blue Cross Corporate Communications department will work with you to help amplify your program or project to our members and other stakeholders, including on our social media channels.

  10. Can you help me decide on the best category for my program or project?

    We hope the information on this website will help clarify the best option for your organization or program.