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News Archive

Period Promise continues to alleviate period poverty with remarkable campaign

Thursday, Jun 29, 2023

United Way BC’s 2023 Period Promise campaign presented by Pacific Blue Cross collected over half a million menstrual products in just over four weeks.

Pacific Blue Cross marks National Indigenous Peoples Day, strengthens commitment to Indigenous inclusion

Wednesday, Jun 21, 2023

We proudly announce receiving the Employer of Choice Certification by Indigenous Works as we continue our journey to improve the health and wellbeing for Indigenous people and communities in British Columbia.

PGA of BC Golfathon for ALS kicks off with support from the Pacific Blue Cross Health Foundation

Thursday, Jun 1, 2023

Throughout the province, golf professionals are participating in the 16th annual PGA of BC Golfathon for ALS presented by Pacific Blue Cross.

Period Promise campaign tackles period poverty amidst rising inflation

Tuesday, May 16, 2023

United Way British Columbia’s Period Promise campaign, presented by Pacific Blue Cross, is rallying support to fight period poverty by matching last year’s collection record of over 700,000 menstrual products.

Pacific Blue Cross launches new Personal Health Insurance in partnership with BC Women’s Health Foundation

Tuesday, May 9, 2023

Pacific Blue Cross announced an enhanced Personal Health Insurance Health and Dental plan that will include family planning benefits, incorporating fertility drugs, fertility treatments and adoption.

Blue Cross Provides a 5-Year Transformational Partnership with Make-A-Wish® Canada

Thursday, Apr 27, 2023

The historic pledge allows return to international travel during Make-A-Wish Canada’s 40th anniversary