This year’s Period Promise campaign was a resounding success, surpassing last year’s record of 500,000 period products collected. This success will allow United Way British Columbia (UWBC) to distribute essential period products to community partners across the province, helping to reduce period poverty and improve access to care for those who need it most.

As the presenting sponsor for the eighth consecutive year, Pacific Blue Cross, in partnership with CUPE 1816, supported the campaign with a $25,000 gift match to amplify donations. In addition, Pacific Blue Cross employees raised more than $6,800 through internal fundraising efforts.

We’re proud to support the Period Promise initiative year-round as part of our commitment to advancing health equity and improving access to care across British Columbia.

“Each year, this campaign grows in impact and reach, and we’re proud to continue standing behind it,” said Sarah Hoffman, President and CEO of Pacific Blue Cross. “At Pacific Blue Cross, we’re dedicated to removing barriers to health equity, and period poverty is one of them. By raising awareness and improving access to essential products, we’re working toward a future where everyone can manage their health with dignity and confidence.”

Throughout May, 80 organizations across BC joined the movement by collecting tampons, pads, and monetary donations. From one-day events to month-long drives and grassroots initiatives, British Columbians came together to show that every contribution matters in the fight to end period poverty.

The funds and products raised will have a meaningful and lasting impact. The $25,000 gift match from Pacific Blue Cross will support grants for rural and remote community partners, enabling them to purchase and distribute period products to individuals in need. Thanks to distribution partners like Soap for Hope, DoorDash, and Helicopters Without Borders, these donations will reach both remote communities and local non-profits across the province.

“United Way truly appreciates the long-standing relationship between Pacific Blue Cross and CUPE 1816,” said Lori Mayhew, Senior Director of Labour Participation with United Way BC. “The donation matching aspect of this year's sponsorship helped drive cash donations, which we can use to purchase products for remote locations. The need is so high, but with partners like Pacific Blue Cross and CUPE 1816, we can make a difference!”

Beyond product collection, the campaign continues to play a critical role in raising awareness of period poverty – an increasingly urgent issue during today’s affordability crisis, especially for historically marginalized groups. This work directly supports the shared mission of improving health and wellbeing for British Columbians.

There’s still time to make a difference: host your own menstrual product collection, donate online, or volunteer to help ensure everyone has access to the products they need.

Learn more about the United Way Period Promise campaign.