You don’t have to look outside BC to find the #1 health benefits provider in Canada

Friday, May 22, 2020

Blue Cross is the most admired brand in BC and Canada according to Leger’s 2020 Reputation Survey.

Pacific Blue Cross is the only health benefits provider in Canada that’s based in BC, serving the people of BC, and we’ve been doing it for almost 80 years. Now, results from Leger’s 2020 survey on Canada’s Top 100 Brands shows that you’re putting us first: Blue Cross came in as the highest ranked health benefits provider in Canada and Pacific Blue Cross ranked number one in British Columbia.

This comes on the heels of the 2020 Reader’s Digest Trusted Brand poll in which Canadians identified Blue Cross as one of the brands they trust the most.

“As a Health Benefits Society, enabling better access to health care, better health outcomes, and stronger communities helps us achieve our mission to improve health and wellbeing for British Columbians,” says John Crawford, President and CEO, Pacific Blue Cross. “We’re delighted that these values resonate with Canadians as well as those in BC, and we’ll continue to work hard to earn the trust you’ve given us—especially as we make our way through the COVID-19 pandemic.”

Leger is Canada’s largest market research and analytics company. Their 23rd annual survey measures the reputation of companies in six areas: financial strength, product and service quality, social responsibility, honesty and transparency, attachment, and innovation. They evaluated more than 300 Canadian companies across 29 industry sectors from data collected between December 18, 2019 to February 4, 2020.

Nationally and provincially Blue Cross is the largest provider of health and dental benefits, serving seven million members across Canada—and 1.6 million members in BC alone. Pacific Blue Cross is also the number one health and dental benefits provider in BC for individuals and groups.