Period Promise momentum continues to grow with record-setting campaign

Wednesday, Jul 6, 2022

United Way BC’s Period Promise campaign presented by Pacific Blue Cross collected over 700,000 menstrual products to support period equity.

period profile results

United Way British Columbia’s Period Promise campaign presented by Pacific Blue Cross took another important step towards achieving menstrual equity in our province with a record-setting campaign.

This year’s campaign collected over 700,000 menstrual products (or their financial equivalent) to help ensure access to menstrual products for the most vulnerable people in our communities.

The total sets a record for product raised during a Period Promise campaign and is a testament to how far the movement has come since raising 30,000 products in the first collection drive just five years ago.

Amazingly, Period Promise has now helped collect over two million menstrual products since its inception.

This year’s remarkable achievement means that over 90 community organizations across British Columbia will receive menstrual product that will be available to the public at no cost.

“To collect 700,000 menstrual products is a remarkable achievement and a testament to the generosity of the individuals and organizations who have helped raise Period Promise to new heights. It is exciting to know that the momentum we are building could see an end to period poverty in British Columbia in the coming years.”

Rob Chiarello, SVP, People and Culture at Pacific Blue Cross.

In addition to serving as the Presenting Sponsor for Period Promise, the team at Pacific Blue Cross ran their own collection drive, supported by CUPE 1816. Staff members helped raise $5,885 towards Period Promise.

“We’d like to thank Pacific Blue Cross, supported by CUPE 1816, for their ongoing dedication to Period Promise as part of their overall commitment to make a meaningful and healthy difference in the lives of British Columbians. Your commitment has made it possible for everyone to rally together to ensure those who need access to menstrual products have it.”

Sonya Krajsek, Sponsorship Manager at UWBC