Pacific Blue Cross Proud to be Presenting Sponsor of Period Promise

Friday, Apr 5, 2019

Periods are a fact of life, but sadly, too many people can’t afford them. We are proud to be the presenting sponsor of Period Promise, a United Way Campaign to take action and provide products to those who need them most.

Periods are a fact of life, but sadly, too many people can’t afford them. In fact, nearly 1 in 7 Canadian girls have missed school due to lack of period protection. Period Promise is a United Way campaign that collects menstrual products and funds to help make sure girls, women and other vulnerable people have access to the items they need. Throughout the month of March, local citizens, labour movement leaders and businesses rallied to organize collection and donation drives, resulting in hundreds of thousands of menstrual products being donated to local people in need in BC.

Pacific Blue Cross team members joined the recent Period Promise Celebration event held by United Way Lower Mainland. Left to right: Rob Chiarello, Senior Vice President, People & Culture and Chief Privacy Officer at Pacific Blue Cross; Beth Miller, President, CUPE 1816; Neal Adolph of United Way of the Lower Mainland; and Michaela Davies, Manager, Corporate Communications and Community at Pacific Blue Cross.

As part of our mission to improve the health and wellbeing of British Columbians, we are proud to be the presenting sponsor of Period Promise. In partnership with the United Way, we aim to reduce the vulnerability and isolation caused by period poverty and help people live with the dignity we all deserve, creating healthier, more caring and inclusive communities. As an organization, we have also taken the Period Pledge to provide free menstrual products for our entire staff and visitors to our building.

Learn more about the Period Promise campaign and how you can get involved, at periodpromise.ca