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Our Leadership

Pacific Blue Cross | BC Life Executive Team

At Pacific Blue Cross/BC Life, we believe effective leadership occurs at every level of our organization. Our most senior leaders have established a solid foundation of excellence that each of us aspires to achieve.

Jan K. Grude, President and CEO - Pacific Blue Cross

Jan K. Grude
President and CEO


Jan K. Grude brings more than 25 years of strategic and transformative business expertise to Pacific Blue Cross. His multi-industry experience includes public and private sector roles in financial services, insurance, health care, professional services, utilities and manufacturing in Canada and the United States.

Prior to joining Pacific Blue Cross in 2013, Jan served as Chief Executive of Healthcare Benefit Trust, the largest Health Trust of its kind in Canada. He is a past President and Executive Managing Director of Buck Consultants LLC, the global benefits advisory firm and subsidiary of ACS Inc. of Dallas, Texas. Earlier leadership positions include President of ACS/Buck Consultants Ltd. (Canada), President of Mellon Financial Corporation’s Canadian operations, National Managing Partner of Watson Wyatt & Company Canada and Partner with Ernst & Young LLP.

Last updated June 23, 2014

Anne Kinvig, Chief Operating Officer - Pacific Blue Cross

Anne Kinvig
Chief Operating Officer


Anne Kinvig is an accomplished leader with a keen understanding of corporate vision and culture. Her insight into market conditions and opportunities coupled with her dedication to building capable teams make her an effective leader with a history of achieving significant business growth. Before becoming Chief Operating Officer of both Pacific Blue Cross / BC Life, her leadership of BC Life saw profitability increase over 50% in recent years.

Anne's background in human resources provides her a deep understanding and working knowledge of benefit plans from both the provider and employer perspective. She is able to look at issues enterprise wide and then provide a pragmatic approach to decision making. This not only demonstrates Anne's understanding of the business, but shows the qualities that enable her to provide sensible oversight and direction to Pacific Blue Cross' business operations.

Anne graduated from the University of British Columbia with a Bachelor of Commerce degree, majoring in Industrial Relations and has been a senior leader at Pacific Blue Cross / BC Life for over a decade. Anne is a mentee of Women On Board, an organization promoting a more competitive corporate Canada by linking companies to a network of skilled and experienced women to serve on boards. She has served on the Board of Directors for the Pacific Salmon Foundation since 2006. She is also a member of the Vancouver Board of Trade and the BC Human Resources Association. In 2011, she received the ICD.D designation from the Institute of Corporate Directors.

Last Updated June 23, 2014

John Crawford, Senior Vice President & Chief Financial Officer - Pacific Blue Cross

John Crawford, CPA, CA
Sr. Vice-President & Chief Financial Officer


For more than 20 years as Sr. Vice-President, Financial Services of Pacific Blue Cross / BC Life, John Crawford has been instrumental in continuously improving financial systems and business processes ensuring operational efficiency that enables Pacific Blue Cross / BC Life to serve the health care needs of British Columbians. John is also responsible for Actuarial Service and Underwriting departments that set the pricing and assist in product development.

Prior to joining Pacific Blue Cross, John was a Senior Manager with Deloitte and a Controller in industry in Prince George. John's community involvement includes his role as Master Tally for the British Columbia Children's Hospital Miracle Weekend Telethon for over 25 years. John is also President of Burnaby Family Life, Vice-Chair of ICABC Discipline Tribunal, Treasurer of Vancouver Chapter of Certified Fraud Examiners, and Director of Canadian Drug Pooling Corporation.

John was educated in Scotland and is a Chartered Accountant credentialed by the Institutes of Chartered Accountants of Scotland and British Columbia respectively. He is also a Certified Fraud Examiner and certified under the Institute of Corporate Directors.

Last updated June 23, 2014

Leza Muir, Senior Vice President, Claims Services - Pacific Blue Cross

Leza Muir
Sr. Vice-President, Claims Services


With over 30 years in the industry, Leza Muir has become one of the most knowledgeable resources on private and public health care in Canada. Leza is committed to exploring better ways to serve the health needs of Canadians through cost-effective health care management. This includes researching and implementing various business and technological strategies that complement and enhance the delivery of health care solutions from the private payer perspective.

Leza's wealth of knowledge comes from devoting her entire career to health care. Starting from within the ranks of the Medical Services Association, Leza has provided strategic innovation and direction in several positions, continually improving the patient experience throughout her rise to lead Pacific Blue Cross' Health and Dental Claims division.

Leza holds positions on various national and provincial committees, including the Canadian Blue Cross National Benefits and Management Claims Committee, the National Electronic Claims Standards Executive Steering Committee and the British Columbia Chronic Disease Management (CDM/QI) Task Force. Leza's community work includes her position as Chair of the Burnaby Board of Trade and as a director for Burnaby Family Life.

Last updated June 23, 2014

Barry M. Rivelis, Chief Information Office - Pacific Blue Cross

Barry M. Rivelis
Sr. Vice-President & Chief Information Officer


As Senior Vice President and Chief Information Officer (CIO), Barry Rivelis is responsible for Pacific Blue Cross' information technology strategy and operational priorities to support programs and services that provide British Columbians with cost effective health coverage and information.

Prior to joining Pacific Blue Cross, Barry was CIO of the Provincial Health Services Authority (PHSA), Vancouver Coastal Health and Providence Health Care. He was responsible for overall technology strategy and leadership for Information Management Information Technology Services (IMITS).

Barry previously worked for TELUS Corporation, which he joined in 2004 as Vice President, Public Sector West and, in 2005 he became Vice President, Health Care. Prior to joining TELUS, Barry was a Vice President of Cap Gemini Ernst & Young (CGEY) in Vancouver and a partner with Ernst & Young Consulting in Toronto where he was appointed, in 1999, the youngest partner in the Canadian firm's history.

Barry is a member of the Board of the Vancouver Foundation and sits on the Sauder School of Business Management Information Systems’ Advisory Board.

Barry holds a BA in Economics from York University and an MBA from the Schulich School of Business.

Last Updated May 5, 2015

Heidi Worthington, Chief Marketing Officer - Pacific Blue Cross

Heidi Worthington
Sr. Vice-President & Chief Marketing Officer


As Senior Vice-President and Chief Marketing Officer of Pacific Blue Cross and British Columbia Life & Casualty Company (BC Life), Heidi is responsible for leading, developing and executing corporate branding and marketing strategy. Her role includes oversight of Marketing and Product Development, Individual Plans, Travel and Corporate Communications.

Prior to joining Pacific Blue Cross and BC Life, Heidi spent 14 years as a marketing leader with global packaged goods giant Unilever NV, where she managed world-class consumer brands such as Dove, Knorr, and Becel. Her international experience is complemented by her knowledge of local markets. Most recently Heidi was Senior Vice President and Chief Marketing Officer for the British Columbia Automobile Association (BCAA), overseeing Membership and Insurance.

Heidi speaks three languages and holds a Bachelor of Commerce degree from McGill University and a Master of Arts in European Studies from the Katholieke Universiteit Leuven in Belgium.

When away from the office, Heidi supports her community as a member of the Campaign Cabinet of the United Way of the Lower Mainland. She is also Co-Chair of the Senior Executive Program at the American Marketing Association BC Chapter, and a mentor to MBA students at the UBC Sauder School of Business.

Last Updated May 4, 2015

Farzana Adatiya, Senior Vice President, Strategy and Implementation - Pacific Blue Cross

Farzana Adatiya, MHA
Sr. Vice-President, Strategy & Implementation


Farzana Adatiya is responsible for developing and articulating the Pacific Blue Cross mission/vision and strategic direction. As a member of the Executive Leadership Team, she identifies new opportunities and paths for transformational change and translates that into day to day operational implementations. She is experienced in business/IT strategy, project management, product innovation, P&L management and corporate development.

Farzana holds a Bachelor of Science from McGill University and a Masters in Health Administration from the University of Southern California. Originally from Vancouver, she stayed in California after graduation to join Anthem Blue Cross – the largest Blue Cross Blue Shield organization in the US, with more than 38 million medical members. During her tenure at Anthem she held several senior executive roles including the VP of Strategy Transformation and VP of Anthem’s consumer division. She has led and supported group, individual, Medicare and Medicaid lines of business and has a very thorough knowledge of all aspects of the health plan space.

Most recently, Farzana was principal and senior advisor for boutique health care consultancy firm BDC Advisors, where she provided strategic counsel to world-leading academic medical centers, children's hospitals, and health plans.

Outside of the office, Farzana serves on the Canuck Place Gift of Time Committee and holds a leadership role in the Ismaili Community.

Last Updated May 11, 2016

Shelley Kee, Senior Vice President of Group Business - Pacific Blue Cross

Shelley Kee
Sr. Vice-President, Group Business


As Senior Vice President of Group Business, Shelley is responsible for the development and execution of sales growth and retention strategies for Pacific Blue Cross. She leads our Group Client Development team in exceeding client expectations through exceptional service and continuous product improvement.

Shelley is a seasoned group benefits professional and has been part of the Blue Cross family for more than 25 years. Prior to joining Pacific Blue Cross, she was Vice President of Group Business (Atlantic Canada) for our sister organization, Medavie Blue Cross, working in Moncton, NB.

She brings additional thought leadership to Pacific Blue Cross. Shelley is Past-President of the Canadian Council on Integrated Health Care and is a conference speaker on a wide variety of topics related to the group benefits industry. Before relocating to Vancouver in 2015, Shelley was a member of the Board of Directors for the Better Business Bureau (Atlantic Provinces) and served on the Advisory Council of the Order of New Brunswick Award for the past several years.

Shelley is a past recipient of the Rogers Media Who’s Who in Healthcare Award and received the Queen’s Diamond Jubilee Medal in 2012 for her significant contributions to the local community. She has also volunteered internationally with Habitat for Humanity Global Village.

Last Updated August 11, 2015

Jean Wong, Vice President, Human Resources, CHRP - Pacific Blue Cross

Jean Wong
Vice President, Human Resources, CHRP


As Pacific Blue Cross' Vice President, Human Resources, Jean Wong provides leadership to all facets of Human Resources including organizational development, labour relations, and recruiting.

Jean has over 25 years of experience in both the public and private sector. In that time she has developed and implemented many leading human resources policies, practices and initiatives that help transform organizations with minimal disruption to both employees and services. Much of her success comes from her ability to build working partnerships with management teams, employees and union representatives.

Jean has a Bachelors degree in Commerce from the University of British Columbia and a designation from the Certified Human Resources Profession. Jean previously held HR leadership positions with BC Hydro and Retirement Concepts, BC's largest developer and operator of retirement communities.

In the community, Jean is a mentor with the Human Resources Management Association and has been a Sun Run Leader for over 5 years.

Last Updated June 23, 2014

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