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Blue Cross recognized as most trusted insurance brand in Canada

Blue Cross is proud to be named the most trusted insurance brand in Canada by the 2017 Gustavson Brand Trust Index (GBTI). The survey, held by the Peter B. Gustavson School of Business at the University of Victoria, analyzes the impacts of community engagement, relationship management and customer experience on consumer trust.

The third annual GBTI surveyed 6,560 Canadians aged 18 and older. Respondents were asked for their opinion on 294 companies and brands across 26 industry sectors. The survey measured three different dimensions of trust to analyze what causes people to recommend a brand to their networks: functional trust (how a brand delivers on its promise), relationship trust (how it treats its customers), and values-based trust (how the brand aligns with its customers’ values and priorities).

“We are very proud to be part of the family of Blue Cross Plans in Canada,” says Jan K. Grude, President and CEO of Pacific Blue Cross. “It is extremely rewarding to earn the highest trust of Canadian consumers for their insurance needs.”

Read more about the 2017 Gustavson Brand Trust Index.

Blue Shield

Blue Shield is a registered trade-mark of Blue Cross Blue Shield Association