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New Senior Vice-President Strategy and Analytics

Pacific Blue Cross is pleased to announce the appointment of Helen Blackburn to the position of Senior Vice-President Strategy and Analytics effective June 23, 2014.

Ms. Blackburn has more than 15 years experience as a senior executive overseeing the management and strategic direction of complex financial services in member based organizations.

Throughout her career, Ms. Blackburn’s focus has been on delivering strategies that have increased stakeholder value through the delivery of enhanced services and increasing member engagement.

“We are thrilled to have someone of Helen’s caliber and experience join Pacific Blue Cross. She will bring a strategic focus and insight to our business, which will position us for continued growth. Helen’s knowledge of member-based organizations and the British Columbia market will be invaluable to informing our future direction,” said President and Chief Executive Officer, Jan Grude.

Prior to joining Pacific Blue Cross/BC Life Ms. Blackburn held the position of Chief Financial Officer, Senior Vice-President of Strategy and served as Interim President and Chief Executive Officer for Central 1 Credit Union where she was instrumental in supporting and overseeing the strategic vision for the organization. She held similar positions with Credential Financial Inc. and Northwest & Ethical Investments.

“I am looking forward to joining the Pacific Blue Cross team at such an exciting time in the organizations’ history. Pacific Blue Cross plays an important role in British Columbia and makes a meaningful difference in people’s lives through its commitment to cost effective coverage and deep focus on member service. I was drawn to Pacific Blue Cross by its strong core purpose and industry leading position,” said Helen Blackburn.

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